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PR


Public Relations

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PR


Public Relations

People do not buy goods and services. They buy relations, stories and magic.
— Seth Godin

Not so long ago, PR started and ended with press coverage.

At Rural Roots Media we know that tourism and food & drink PR works a little differently.
Our team is made up on industry experts who are not only passionate about supporting rural businesses, they’ve also worked in busy newsrooms across the country, spent years building relationships with key media figures and know exactly what the media is looking for in a story.
We use our unique strategy that goes beyond traditional PR and gets right into the heart of your business to create a campaign that centres around how your business is impacting your industry, to build your reputation and encourage visitors or customers to come back time and again.

Our PR services include:

Media consultancy:
Before we begin your PR journey, we recommend that each of our clients books a bespoke media consultancy with us to assess their business and come up with a full 12-month plan to combine traditional and digital PR with social media, visitor experience and collaborations.
We'll visit you at your business address, meet the team and get to know you so that we understand what you do from the very beginning. Plus, we think personality is really important when working closely with someone, so it's best to meet you face-to-face.
We'll ask you lots of questions over a cuppa, experience the business for ourselves and then go away and put together a one-off strategy that outlines how to tell your story across multiple platforms and ensure you are reaching your audience at all levels.
We can then either mentor you through the process of implementing it or do the hard work for you with our retained packages (see below).

Site assessments:
Ever wondered why you’re not getting rave reviews on social media? Or how you could improve your visitor experience and start winning those much sought after industry awards?
Visitor or customer experience should be as much a part of your PR campaign as gaining media coverage. It’s the experiences that you give to your visitors that sets you apart and gets them talking about you - and that’s the best PR there is, word of mouth.
We’ll come out and assess your site, looking at the smallest details; from communication before the visit to the visit itself and give you a series of pointers that you can use to improve visitor experience on site and online.
We can then mentor you through the changes and keep you on track.

Retained contracts (minimum six months):
This is where PR really comes into its own. If you’re looking for a campaign that will help to build your businesses reputation over time, ensure your target market see you time and again and keep people talking about you, then our retained packages are exactly what you need.
They range from one-to-one mentorship so that you’re in control of your communications, to a fully outsourced service which includes regular campaigns and social media management.

One-off campaigns:
If you’re looking for a one-off campaign to help you to reach a new audience, tell a particular story or target a certain media outlet, then we can help you to put together a plan that will do just that.
We assess each campaign, starting with target markets and ending with a unique strategy to reach them (there is no ‘one campaign fits all’ here. We’ll create the content that you need across traditional, digital and social platforms, as well as looking at how your campaign will impact your visitors or create experiences that will make you stand out from the crowd. We’ll then use our contacts to ensure your campaign reaches the people you need it to.

Press releases:
We still believe in the power of the written word and while press releases are no the be all and end all of a campaign, they can certainly help to introduce you to a target publication or gain coverage for story.
If you already have great contacts but just need someone to write a press release that will stand out to editors and be tailored to their needs, we’ll consult with you and come up with the best angle to do so.

Journalist requests:
Journalist requests are a great way of getting your businesses into the press if you don’t know where to begin.
Journalists are always looking for information for articles they’re writing - from digital magazines looking for seasonal recipes to national newspapers compiling a list of the best hotels.
But finding opportunities is both expensive and time-consuming, so let us do the hard work for you.
For a monthly fee, we’ll keep an eye on journalist requests and ensure your business is at the top of a journalist’s inbox if you fit the bill.

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Mentoring and training


Mentoring & Training

Mentoring and training


Mentoring & Training

If you don’t toot your own horn, it goeth untooted
— Joe R. Lansdale

Shall we let you into a little secret?

As much as editors and journalists like to hear from PRs, what they like even more is making their own contacts and hearing directly from businesses and business owners.
A journalist’s contacts are their lifeline and by doing your own PR, you’ll learn to build relationships with them that will span your entire career and make you a leading spokesperson in your field.
The same goes for your audience - they’d much rather read authentic content from you than generic posts by a third party.
We can coach you in all aspects of PR - from planning to implementing.

Our mentoring and training services include:

Media consultancy:
Before we begin your PR journey, we recommend that each of our clients books a bespoke media consultancy with us to assess their business and come up with a full 12-month plan to combine traditional and digital PR with social media, visitor experience and collaborations.
We'll visit you at your business address, meet the team and get to know you so that we understand what you do from the very beginning. Plus, we think personality is really important when working closely with someone, so it's best to meet you face-to-face.
We'll ask you lots of questions over a cuppa, experience the business for ourselves and then go away and put together a one-off strategy that outlines how to tell your story across multiple platforms and ensure you are reaching your audience at all levels.
We’ll then work with you one-to-one each month on a retained contract to ensure you stay on track.

The Rural PR Academy:
The Rural PR Academy is a self-led PR training programme designed by us specifically with tourism and food & drink businesses in mind.
It’s made up of six modules that take you from defining your target, market right through to pitching your story to the media.
We use our unique formula throughout, so that by the end of the course you have a complete media plan in place spanning traditional, digital and social media, combined with visitor experience and a collaboration or two.
The course ends with a one-hour session with us to go through your plan and ensure you’re on track.
You can then choose to continue working with us on a one-to-one basis or crack on with it yourself.

Retained consultancy:
Getting a media plan together is the easy bit - implementing it is where it gets hard.
That’s why we’ll spend an hour coaching you every month to boost your confidence, keep you on track and make sure you’re doing everything on your plan. We’ll even feed leads to you that are appropriate to your business through our journalist request services and open doors that may have otherwise been shut.
Think of us as your personal PR cheerleaders!

Bespoke training sessions:
Is a fear of the unknown stopping you from doing your own PR?
Whether you’re struggling with social, muddled by the media or baffled by blogging, we’ll work with you one-to-one to offer training on the subject that are holding you back.
So, whether you’re starting from scratch or just need a refresher on how to talk to the media, we’ll be happy to work to your specific needs and get you back on track.

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Social media


Social Media

Social media


Social Media

Social media puts the public into PR
— Chris Brogan

 Coming soon…

Do you ever feel overwhelmed by social media?

From 2019, we’ll be on hand to help you create content that will engage your audience, tell you story and create traffic to your website - at the click of a button.

With social media services ranging from FREE social media audits to content creation, scheduling and reporting, we’ll be on hand to help you take the stress out of social. We can even provide training to help you to manage your page so that your visitors are communicating directly with you, rather than through a third party.

Please get in touch to register your interest in our social media services.

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Free 30-minute consultation


Free 30-minute consultation

Free 30-minute consultation


Free 30-minute consultation