Rutland’s only department store is relaunching and it’s not only the fashion departments getting a new look for the new season.

Ford’s of Oakham has announced an exciting list of new lines together with a new store layout at the premises located in Church Street, Oakham.

The store, open seven days a week, will host a special launch party on Sunday 3rd March from 10am to 4pm, during which the new brands and layout will be revealed for the first time.

Juliana White, who runs Ford’s along with husband Richard, said: “We are delighted to announce new and widely recognised brands will be in store and these include SuperDry, Weird Fish and Joe Brown’s, so there is something for everyone and we look forward to welcoming customers, old and new, to our launch.

“We’ve also been moving departments around and are excited to reveal our new look in menswear, womenswear, toys and the cook shop.”

The shop is one of Oakham’s most well established businesses, having served the county as a funeral director and department store since 1877.

The launch day will include a guest appearance by the mascot Toby Toymaster, live music, a chance to experience the exciting new shop layout and, of course, enjoy a nice glass of celebratory fizz!

Juliana continued: “We are very proud to be the county’s premier department store and a key part of Oakham’s thriving rural business network.

“The excellent customer experience at Ford’s forms the core of our business ethos. Adding to our existing lines with some well-known brands will expand our appeal and offer shoppers a wider range of products, all under one roof.

“The launch is the first of an exciting events calendar to be held at the store, helping keep Ford’s at the heart of Oakham, offering new experiences for customers.”

** Ends **

Editor’s Notes

Ford’s of Oakham was founded in 1877 and has remained a part of Rutland’s heritage ever since, becoming the county’s only independent department store.

As a family business, Ford’s started as a furniture shop before diversifying into funerals and later a department store, which is now passed down to the next generation, Juliana and Richard White.