People do not buy goods and services. They buy relations, stories and magic.
— Seth Godin

Not so long ago, PR started and ended with press coverage. But, with the digital age and our industry knowledge, at Rural Roots Media we understand that tourism PR works a little differently. We don't just tell your story; we use our unique strategy to look at how your businesses is impacting your industry and how you provide a unique visitor experience to build your reputation and encourage visitors to come back time and again.


Before we begin your PR journey, we recommend that each of our clients books a bespoke media consultancy with us to assess your business and come up with a full 12-month plan to combine traditional and digital PR with social media, visitor experience and collaborations.

We'll visit you at your business address, meet the team and get to know you so that we understand what you do from the very beginning. Plus, we think personality is really important when working closely with someone, so it's best to meet you face-to-face.

We'll ask you lots of questions over a cuppa and a biscuit and then go away and put together a bespoke strategy to tell your story across multiple platforms and ensure you are reaching your audience at all levels. We'll then recommend from the packages below, which one we think would be best for you and your business.

Bespoke consultations start from £495.


 Minimum six-month contract (PR is a marathon, not a sprint)

Minimum six-month contract (PR is a marathon, not a sprint)

Once we have a plan, we'll work out the best way to go about putting it to good use.

If you're keen to manage the majority of  your own PR, our basics package is perfect for you. We will continue to act as a consultant with you on a monthly basis but will also support you by creating your very own profile on TravMedia or Food4Media (or both if relevant) which puts you directly under the noses of journalists in the travel and food and drink industries and we'll also respond to relevant journalist requests from them on your behalf.

If, however, you'd like a bit more input from us we have two options available.

The growth package also incorporates a bespoke PR campaign each month. Using the 12-month plan put together during our initial consultation, we'll pull together a campaign and all the content needed to drive it forward, such as press releases, blogs and social media content.

If, however, you need some more support with your social media PR, in our pro package we'll also put together a monthly strategy for you, looking at key dates in your business and on the calendar to ensure you're telling the right stories at the right time.

With each package we'll do our very best* to track all media coverage for you and put it together into a handy report.

* To reduce costs to our clients, we don't employ a clippings service so sometimes things slip through the cracks. If you see coverage for your business that we've not spotted, please let us know.

Alternatively, if you have a one-off project in mind, or just need some help writing a press release, take a look at our bespoke services.