Shall we let you into a little secret?
As much as editors and journalists like to hear from PRs, what they like even more is making their own contacts and hearing directly from businesses and business owners.
A journalist’s contacts are their lifeline and by doing your own PR, you’ll learn to build relationships with them that will span your entire career and make you a leading spokesperson in your field.
The same goes for your audience - they’d much rather read authentic content from you than generic posts by a third party.
We can coach you in all aspects of PR - from planning to implementing.
Our mentoring and training services include:
Before we begin your PR journey, we recommend that each of our clients books a bespoke media consultancy with us to assess their business and come up with a full 12-month plan to combine traditional and digital PR with social media, visitor experience and collaborations.
We'll visit you at your business address, meet the team and get to know you so that we understand what you do from the very beginning. Plus, we think personality is really important when working closely with someone, so it's best to meet you face-to-face.
We'll ask you lots of questions over a cuppa, experience the business for ourselves and then go away and put together a one-off strategy that outlines how to tell your story across multiple platforms and ensure you are reaching your audience at all levels.
We’ll then work with you one-to-one each month on a retained contract to ensure you stay on track.
The Rural PR Academy:
The Rural PR Academy is a self-led PR training programme designed by us specifically with tourism and food & drink businesses in mind.
It’s made up of six modules that take you from defining your target, market right through to pitching your story to the media.
We use our unique formula throughout, so that by the end of the course you have a complete media plan in place spanning traditional, digital and social media, combined with visitor experience and a collaboration or two.
The course ends with a one-hour session with us to go through your plan and ensure you’re on track.
You can then choose to continue working with us on a one-to-one basis or crack on with it yourself.
Getting a media plan together is the easy bit - implementing it is where it gets hard.
That’s why we’ll spend an hour coaching you every month to boost your confidence, keep you on track and make sure you’re doing everything on your plan. We’ll even feed leads to you that are appropriate to your business through our journalist request services and open doors that may have otherwise been shut.
Think of us as your personal PR cheerleaders!
Bespoke training sessions:
Is a fear of the unknown stopping you from doing your own PR?
Whether you’re struggling with social, muddled by the media or baffled by blogging, we’ll work with you one-to-one to offer training on the subject that are holding you back.
So, whether you’re starting from scratch or just need a refresher on how to talk to the media, we’ll be happy to work to your specific needs and get you back on track.