Typewriter blank.jpg
Website my career.jpg
Typewriter blank.jpg

Intro to Rural Roots

At the root of every business is a story…


Intro to Rural Roots

At the root of every business is a story…

Rural tourism (n): Organised rural experiences and products that promote and encourage visitors to support the great British countryside - from castles to campsites and farm to fork
— Rural Roots Media

Welcome to Rural Roots!
We’re a freelance rural PR agency with experience working across the media and tourism sectors in travel, food and drink, farming, hospitality, events and heritage to help businesses increase footfall and sales by building their reputation from the roots up.

Most of the businesses we work with want one simple thing - more visitors - to their site, to their shop or to their website…

We work with businesses from castles to campsites and farm to fork to tell their stories and attract visitors across specialisms; from heritage sites to farm diversification projects.

But most importantly, we know rural businesses and we understand rural audiences.

What we do

We put together bespoke media plans using our unique strategy of traditional, digital and social media combined with visitor experience and collaborations, which we've designed specifically with tourism and food & drink businesses in mind.

Whether you're a small start-up looking for a PR consultant to steer you in the right direction or an established business that is ready to outsource, we have a media solution that is perfect for your business.

Our services include:

Why work with us?

Working with a freelance PR is not only cost-effective and frees up your time, it also opens doors that would have otherwise been shut to you. We've worked hard to build our contacts and stay on top of the industry we're passionate about, passing that knowledge and experience down to our clients.

Rural tourism is an industry growing at a phenomenal rate and while you’re busy growing your business, it’s important that you stay on top of your communications too. By working with us you can retain as much or as little control over your PR as you’d like - think of us as a part of your team.

We’re really passionate about driving footfall to the British countryside and supporting rural producers - in fact, Rural Roots Media grew out of an idea to share stories of successful rural businesses and encourage more people to build businesses in the countryside and boost the rural economy.

Our clients have appeared in:

Here's what our clients and media partners have to say about us.



About Us


About Us

Rural: Late Middle English. From Old French, or from late Latin ruralis, from rus, rur- ‘country’.
— -(Oxford Dictionaries)

We're more than just a media agency. We're part of the rural business network and can support you in a number of ways.

Megan Rural Roots (67 of 104).jpg

Rural Roots is based in the beautiful county of Rutland, UK, and is founded with a passion for and specialism in rural tourism and visitor experience.

Founder, Megan Allen grew up in Uppingham and the apple hasn't fallen far from the tree, settling down seven miles away with her husband, Nick and cat, Lagertha, in historic Oakham. That's not without uprooting herself a few times first though.

She went to university in Northampton and South Carolina before completing her journalism training in London. However, as a country girl at heart, she only lasted a year in the city before moving back to her own rural roots - which is where the business got its inspiration. She's determined to prove that you can build a successful media career without living in a city.

Megan has more than 12 years media experience, both as an NCTJ qualified senior journalist and CIPR accredited PR practitioner, working across the tourism sector, from castles to campsites and farm to fork. As a self-confessed history lover and foodie with constantly itchy feet, it only seemed natural that she built a career in the tourism sector - acting as a cheerleader for any business that is proudly supporting the British countryside and encouraging visitors to look deeper at its incredible heritage.

Her hands-on campaigns are centred around growing your reputation as an expert in your field, to capture and entice your target audience across multiple platforms and ensure visitor experience is at the heart of everything you do.

Megan is a keen traveller herself and enjoys writing about the rural tourism industry in the national and local press and through her own website, The Rural Travel Guide - whether it's a new campsite launch or how the British vodka industry is driving tourism to the countryside.

2018-05-02 17.06.00 HDR.jpg

She wants visitors to the Great British countryside to be inspired and take great memories, stories and a few souvenirs home with them through alternative and engaging PR campaigns.

As a regional award-winning and nationally highly commended rural business, our aim is to provide SMEs with the skills they need to tell their stories, compete with changing trends and engage with tech-savvy audiences through public relations and training packages that will give them as much control over their own story-telling as possible. After all, people buy from people.

Take a look at our blog for inspiration.

So, if you have a story that needs to be told while working with an agency that's down-to-earth and understands rural audiences, please get in touch or take a look at our news room for examples of our work.

Website my career.jpg

Megan Allen's career as a journalist and PR consultant

Our Experience

Megan Allen's career as a journalist and PR consultant

Our Experience


Rural Roots Media - Founder

Megan founded Rural Roots in 2016 and it has been a roller coaster ever since. She was told at the time that it would take two years to find her feet and they were right. In 2018 Rural Roots PR rebranded to Rural Roots Media to better reflect the work we do and we're really excited about what the future may hold.

Oakham Castle - Marketing Officer

Megan joined the team at Oakham Castle as part of their three-year HLF funded restoration project. She helped to shape the marketing and PR strategy but only stayed in the role for a few months as Rural Roots grew and she made the hard decision to go fully freelance.

We're delighted to still be working with the team at Oakham Castle on a freelance basis.

Oakham Castle logo

2015-09-10 10.34.31-1.jpg

Sacrewell ltd-PR and Communications Manager

Megan worked at Sacrewell for four years, starting as Marketing and Comms Officer and later joining the Leadership Team as PR and Comms Manager, assisting in the development of the associated food and farming charity and Sacrewell visitor centre.

While there, we completed a £1.2m restoration project of the watermill, a complete site rebrand and almost doubled footfall.

rutland and stamford mercury-senior reporter

After moving home from London, Megan joined the team at the Rutland and Stamford Mercury, later becoming Rutland reporter for the Rutland Times and the Mercury respectively.

She qualified as a senior reporter in April 2011, completing her National Qualification in Journalism following further exams in news writing, law and interview technique and compiling an extensive portfolio of articles.



News associates-nctj journalism

Megan trained at the top journalism school in the country, News Associates in Wimbledon, completing qualifications in news writing, journalism law, local and national government, sub-editing and shorthand, for which she got 100 word per minute with 100 per cent accuracy and still uses it as a party trick...


Megan's first reporting job was at the Rutland Times as a junior where she covered Uppingham as my patch, wrote the entertainments section and had her own 'Rural Rutland' column, discussing issues facing farmers and the rural community. It was an opportunity that has influenced her career choices ever since.



university college northampton- 2:1(Hons)

Megan graduated from University College Northampton with a 2:1 (Hons) in American Studies.

As part of her degree she spent a semester in South Carolina, where she wrote articles comparing life in the UK to living in the Deep South and which would later inspire her career in travel journalism.

While there, she signed up for a new website that was being launched across universities in America. It was called Facebook....little did she know.