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Welcome to Rural Roots Media

Supporting rural tourism from the roots up


At the root of every business is a story... I can help you tell it.
— Rural Roots Media

Megan Allen is the founder of Rural Roots and a rural PR consultant specialising in tourism, hospitality and visitor experience.

At Rural Roots, we’re passionate about putting rural tourism and hospitality businesses on the map. Which is why we’re using our hands-on media and tourism industry experience to help our clients communicate with their audience, tell their story and create experiences that will have their visitors rooting for more (or at least leaving a 5* review).

Our clients have featured in:


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