Viewing entries in
PR

NLA and CLA licences and what they mean for your business

NLA and CLA licences and what they mean for your business

In order to share articles published in UK newspapers, magazines or online, you actually need a licence - or possibly even two - one from the NLA and one from the CLA (Copyright Licensing Agency). That’s even if you have permission from the journalist or editor to share it, it’s about your business, you’ve written the article yourself or even if it was cut and pasted from a press release you provided (which is the most frustrating thing for PRs).

Our all-new Rural PR Academy launches today! Here's a few FAQs...

Our all-new Rural PR Academy launches today! Here's a few FAQs...

Today we’ve launched our second Rural PR Academy, which will run from October to March, 2019. It’s a six-month investment in your business which will teach you the basics of putting together a PR strategy, covering all levels of the media.

Super September and what it means for the tourism industry

Super September and what it means for the tourism industry

In tourism, September always feels a bit like another new year has started. Once the madness of the school holidays has gone and the season starts to slow, tourism business owners often start to look to the future again, instead of firefighting the present. 

Why photography is the foundation of any PR strategy

Why photography is the foundation of any PR strategy

Pictures tell a thousand words and it’s vital to any PR strategy (no matter which sector you're in) that you have some strong images before you start putting yourself and your business out across the various mediums.

What is tourism?

What is tourism?

In our opinion, tourism is defined as "the act of leisure, learning and a heightened quality of life through recreational activities."

What is PR?

What is PR?

In its simplest form, it's reputation management and centres around capturing the attention of your audience and encouraging them to support your messaging in a more subtle way than outright advertising.

Five reasons why working with a PR helps your small business

Five reasons why working with a PR helps your small business

While upskilling is important and as my clients will attest to, I'm a huge advocator that your story should come from you (hence the headline), the fact of the matter is I work as a freelance PR because it's what I'm trained to do.

This is me...

This is me...

What many don't realise is that Rural Roots PR is just me. So I'm also a photographer, graphic designer, editor, accountant, problem solver, business coach, agony aunt, leader...the list goes on.

Good vs bad PR

Good vs bad PR

This may sound like a crazy thing to say...