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Start-ups

What is tourism?

What is tourism?

In our opinion, tourism is defined as "the act of leisure, learning and a heightened quality of life through recreational activities."

What is PR?

What is PR?

In its simplest form, it's reputation management and centres around capturing the attention of your audience and encouraging them to support your messaging in a more subtle way than outright advertising.

Do you spring clean your business?

Do you spring clean your business?

Despite the weather this week, Spring is just around the corner and it can mean a few things (especially in the tourism industry). 

Five reasons why working with a PR helps your small business

Five reasons why working with a PR helps your small business

While upskilling is important and as my clients will attest to, I'm a huge advocator that your story should come from you (hence the headline), the fact of the matter is I work as a freelance PR because it's what I'm trained to do.

Remain loyal to your audience

Remain loyal to your audience

The last thing you want to do is let your regular customers down because you can't cope with demand.

Good vs bad PR

Good vs bad PR

This may sound like a crazy thing to say...