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PR 101

Our all-new Rural PR Academy launches today! Here's a few FAQs...

Our all-new Rural PR Academy launches today! Here's a few FAQs...

Today we’ve launched our second Rural PR Academy, which will run from October to March, 2019. It’s a six-month investment in your business which will teach you the basics of putting together a PR strategy, covering all levels of the media.

Why photography is the foundation of any PR strategy

Why photography is the foundation of any PR strategy

Pictures tell a thousand words and it’s vital to any PR strategy (no matter which sector you're in) that you have some strong images before you start putting yourself and your business out across the various mediums.

What is tourism?

What is tourism?

In our opinion, tourism is defined as "the act of leisure, learning and a heightened quality of life through recreational activities."

What is PR?

What is PR?

In its simplest form, it's reputation management and centres around capturing the attention of your audience and encouraging them to support your messaging in a more subtle way than outright advertising.

Five reasons why working with a PR helps your small business

Five reasons why working with a PR helps your small business

While upskilling is important and as my clients will attest to, I'm a huge advocator that your story should come from you (hence the headline), the fact of the matter is I work as a freelance PR because it's what I'm trained to do.

Remain loyal to your audience

Remain loyal to your audience

The last thing you want to do is let your regular customers down because you can't cope with demand.

Good vs bad PR

Good vs bad PR

This may sound like a crazy thing to say...