Our all-new Rural PR Academy launches today! Here's a few FAQs...

Our all-new Rural PR Academy launches today! Here's a few FAQs...

Today we’ve launched our second Rural PR Academy, which will run from October to March, 2019. It’s a six-month investment in your business which will teach you the basics of putting together a PR strategy, covering all levels of the media.

How to use Facebook ads in a PR campaign

How to use Facebook ads in a PR campaign

While I can put together a PR strategy that includes social media story-telling, placing an ad in the Facebook Ad Manager has been out of my skill-set for a year or so now, ever since they changed the “back end” of the system and it all started to look like Greek to me…

Super September and what it means for the tourism industry

Super September and what it means for the tourism industry

In tourism, September always feels a bit like another new year has started. Once the madness of the school holidays has gone and the season starts to slow, tourism business owners often start to look to the future again, instead of firefighting the present. 

Your A-levels don’t define you...

Your A-levels don’t define you...

What would I tell my 18-year-old self if I could? And if I say it to one of today's A-level students, would it make a difference?

Why photography is the foundation of any PR strategy

Why photography is the foundation of any PR strategy

Pictures tell a thousand words and it’s vital to any PR strategy (no matter which sector you're in) that you have some strong images before you start putting yourself and your business out across the various mediums.

How to create a flat lay

How to create a flat lay

Flay lays are a great way to tell your story if you work in a service industry, such as PR or fundraising and are often stuck at a desk. Or, to be honest, if you’re a baker, maker, farmer, cleaner... anything really, it can be an alternative way to give a behind the scenes peek at what you're doing.

What is tourism?

What is tourism?

In our opinion, tourism is defined as "the act of leisure, learning and a heightened quality of life through recreational activities."

What is PR?

What is PR?

In its simplest form, it's reputation management and centres around capturing the attention of your audience and encouraging them to support your messaging in a more subtle way than outright advertising.

Do you spring clean your business?

Do you spring clean your business?

Despite the weather this week, Spring is just around the corner and it can mean a few things (especially in the tourism industry). 

Creating a media list

Creating a media list

A media list is a spreadsheet or address book filled with contacts at publications you'd like to work with to promote your business, including newspapers, magazines, broadcast journalists
and bloggers...

Five reasons why working with a PR helps your small business

Five reasons why working with a PR helps your small business

While upskilling is important and as my clients will attest to, I'm a huge advocator that your story should come from you (hence the headline), the fact of the matter is I work as a freelance PR because it's what I'm trained to do.