The Rural PR Academy
The Rural PR Academy
The Rural PR Academy is a six-month investment in your business that will teach you the basics of public relations, so that next tourist season, you can hit the ground running.
Enrolling now for October, it's designed specifically with small, independent tourism and food & drink businesses in mind and we'll make sure we take you through the basics with online resources and monthly consultations, to ensure you're comfortable with the work we're doing.
We have a package to suit every business and budget.
The course is split into six modules which are accessible across all memberships, with additional support that includes a one-to-one Skype consultation per month to make sure you're on track with the coursework and for "grow" members, there's an opportunity to hit the ground running and respond directly to journalists who are looking for information for an article.
Previous Academy members have been featured in The Times, Landlove Magazine and NFU Countryside.
Additionally, we set up a Facebook group specifically for Academy members to not only share links to content and blogs, but to encourage our rural tourism community to grow and support each other.
By the end of the course, you'll have a full PR strategy in place that covers our unique formula: traditional PR, digital PR, social media, collaborations and visitor experience.
If, however, you'd like a bit more support, find out more about our PR packages.
We also offer one off traingin sessions in everythign from social media to media relations in our media services.
Not so long ago, PR started and ended with press coverage. But, with the digital age and our industry knowledge, at Rural Roots Media we understand that tourism PR works a little differently. We don't just tell your story; we use our unique strategy to look at how your businesses is impacting your industry and how you provide a unique visitor experience to build your reputation and encourage visitors to come back time and again.
Before we begin your PR journey, we recommend that each of our clients books a bespoke media consultancy with us to assess your business and come up with a full 12-month plan to combine traditional and digital PR with social media, visitor experience and collaborations.
We'll visit you at your business address, meet the team and get to know you so that we understand what you do from the very beginning. Plus, we think personality is really important when working closely with someone, so it's best to meet you face-to-face.
We'll ask you lots of questions over a cuppa and a biscuit and then go away and put together a bespoke strategy to tell your story across multiple platforms and ensure you are reaching your audience at all levels. We'll then recommend from the packages below, which one we think would be best for you and your business.
Bespoke consultations start from £495.
Once we have a plan, we'll work out the best way to go about putting it to good use.
If you're keen to manage the majority of your own PR, our basics package is perfect for you. We will continue to act as a consultant with you on a monthly basis but will also support you by creating your very own profile on TravMedia or Food4Media (or both if relevant) which puts you directly under the noses of journalists in the travel and food and drink industries and we'll also respond to relevant journalist requests from them on your behalf.
If, however, you'd like a bit more input from us we have two options available.
The growth package also incorporates a bespoke PR campaign each month. Using the 12-month plan put together during our initial consultation, we'll pull together a campaign and all the content needed to drive it forward, such as press releases, blogs and social media content.
If, however, you need some more support with your social media PR, in our pro package we'll also put together a monthly strategy for you, looking at key dates in your business and on the calendar to ensure you're telling the right stories at the right time.
With each package we'll do our very best* to track all media coverage for you and put it together into a handy report.
* To reduce costs to our clients, we don't employ a clippings service so sometimes things slip through the cracks. If you see coverage for your business that we've not spotted, please let us know.
Alternatively, if you have a one-off project in mind, or just need some help writing a press release, take a look at our bespoke services.
We're more than just a PR agency. We're part of the rural business network and can support you in a number of ways.
Megan has worked in tourism and hospitality from the age of 16 and has collected almost every badge you can get - from working as an "underwater ceramics technician" to senior management level and her pint-pulling skills are renowned across the land. Or Oakham, at least.
Combined with the blessing or curse that is blue-sky thinking, she's actually a pretty handy person to have as part of your team as she's brimming with ideas and the enthusiasm to boot.
So, if you're not sure whether you need month-to-month support but need some friendly advice or want to add one of these options to a package above, get in touch to discuss the options:
While PR is our specialism, we know it sits in line with your overall marketing goals and with a former marketing manager and strategist on the team, we'd be happy to go through various options with you, from budgeting to advertising.
Copy can make or break your business. If you're not a competent writer but want to streamline your website, compose a killer blog or send out a targeted press release, we'll be happy to help. We can even help you to find your voice and give your brand personality.
We bring our five PRinciples into our business consultations and look at everything from your social media channels to your visitor experience. Find out more on our PR services page.
Megan is an NCTJ qualified senior journalist and has worked on both sides of the fence. If you need copy writing for an advertorial or are interested in speaking to us about writing an article for your publication, get in touch.
Public relations training:
If you don't want to commit to the Rural PR Academy but know you need some training in your PR, we can provide bespoke training packages to suit your business needs.
Social media training:
This can be part of the PR training package (above) or as a stand-alone session. We'd be happy to take a look at your social media accounts and offer support and guidance from which networks work to content.
Media relations training:
Talking to the media can be scary (trust us, we've been on both sides of the mic), so understanding what the media is looking for and getting inside the head of a reporter can be really beneficial. We can help you to preempt the questions you'll be asked, compose strong responses and even arrange for you to speak to a journalist "off the record" to realise they're just human, too.
Cake (beer, cider, gin, etc, etc) tasting:
We're happy to save you the calories.
To send us cake samples or for more information about our bespoke services, please...