Most people think PR starts and ends with press coverage but what really matters is the art of conversation.
Word of mouth marketing is by far the most effective. If you think about it, are you more likely to visit an attraction because you saw an advert for it, or because a friend told you it was great? We value other people's opinions. And that's what the root of PR is all about.
So, what I try to do is give them something to talk about.
There are so many ways of building your reputation and getting your name out there-from press engagement to Facebook live posts. And because every story is different, so are my campaigns.
Rural Roots PR's bespoke packages combine traditional and digital PR to tell your story across multiple platforms and ensure you are reaching your audience at all levels. I have developed my own approach to storytelling which has, in turn, projected me onto the national stage as an expert in my field.
My journalism career has given me an insight into the media industry that benefits both journalists and clients; being able to deliver a story that is targeted to a specific journalist is just as important as creating content that appeals to a specified audience. Therefore I do a lot of research into ensuring I work with the right journalist at the the right publication rather than doing a full sweep of all platforms in the hope that one will run your story.
This approach has successfully gained my clients coverage in the national press, targeted local titles and on consumer platforms including The Daily Telegraph, Countryside Magazine and Rock 'n' Roll Bride.
I go out of my way to source alternative PR opportunities for my clients by working closely with journalists and answering requests for information and expertise; opening doors that would otherwise have been shut and building their reputation one step at a time.
For more information or to speak to me about my bespoke packages, please get in touch.