People do not buy goods and services. They buy relations, stories and magic.
— Seth Godin

Many people think PR starts and ends with press coverage but we know tourism PR works a little differently. At Rural Roots we won't just tell your story; we'll look at how your businesses is impacting your industry and why you provide a unique visitor experience to build your reputation and encourage visitors or customers. Your business starts with you and people increasingly want to engage with brands at a personal level.

 Minimum three-month contract (Rome wasn't built in a day and neither is a reputation)

Minimum three-month contract (Rome wasn't built in a day and neither is a reputation)

Public relations is by far the most effective form of communications as it encourages conversations. If you think about it, are you more likely to visit an attraction because you saw an advert for it, or because a friend told you it was great? We value other people's opinions. And that's what the root of PR is all about - influencing, storytelling and giving people something to talk about.

There are so many ways of building your reputation and getting your name out there-from press engagement to Facebook live posts. And because every story is different, so is each campaign.

An initial bespoke PR consultancy:

Our public relations packages begin with a full consultancy worth £500, to assess your business and come up with bespoke ways to combine traditional and digital PR with social media, visitor experience and collaborations. We'll help you tell your story across multiple platforms and ensure you are reaching your audience at all levels.

Press releases and blogs:

Our journalism experience has given us an insight into the media industry that benefits both journalists and clients; being able to deliver a story that is targeted to a specific journalist or platform is just as important as creating content that appeals to a specified audience. Therefore, for each press release or blog we write, we do a lot of research into ensuring we work with the right journalist or the right publication, rather than doing a full sweep of all platforms in the hope that one will run your story.

We're also very careful about with influencers we work with and not just based on the amount of followers they have. We look at their audience, social media channels, engagement levels and the quality of their work before we'd consider recommending them to a client.

This approach has successfully gained our clients coverage in the national press, targeted local titles and on consumer platforms including The Daily Telegraph, NFU Countryside Magazine and Rock 'n' Roll Bride.

Your own news room on TravMedia and Food4Media

TravMedia and Food4Media are platform that connect PRs with journalists in the relevant industry and we'll create a newsroom for each of our clients so that we can keep our connections in the loop with what's going on with your brand. We'll be able to share updates and press releases, ensuring your news is reaching the right journalists, bloggers and influencers.

Journalist requests with responses complied by us:

We'll go out of our way to source alternative PR opportunities by working closely with journalists and answering requests for information and expertise on your behalf; opening doors that would otherwise have been shut.

Monthly or weekly consultations:

And, to ensure you stay focused and on track with your social media, business development and everything in between, we work one-to-one with our clients to support wherever we can with monthly or weekly Skype or phone consultations. Topics can include anything from what to post that week to forward business planning to what to serve for breakfast.

Rural PR Academy membership:

As part of your package we'll also give you membership of and access to The Rural PR Academy, which will help to steer your media campaigns, connect you with other rural tourism businesses and inspire your content.

PLUS support across our channels:

We work hard to build our own reputation as experts in the rural tourism field and can therefore support our PR clients across our own channels. We even have our own media platform, The Rural Travel Guide, and our social media channels specifically target visitors to the British countryside.

For more information or to speak to us about our packages, please get in touch.