People do not buy goods and services. They buy relations, stories and magic.
— Seth Godin

Most people think PR starts and ends with press coverage but we know the tourism industry works a little differently. At Rural Roots we won't just tell your story; we'll look at how your businesses is impacting the tourism industry and why you provide a unique visitor experience to build your reputation and encourage visitors. 

PR from field to glass...

PR from field to glass...

Public relations is by far the most effective form of communicating as it encourages conversations. If you think about it, are you more likely to visit an attraction because you saw an advert for it, or because a friend told you it was great? We value other people's opinions. And that's what the root of PR is all about - influencing, storytelling and giving people something to talk about.

There are so many ways of building your reputation and getting your name out there-from press engagement to Facebook live posts. And because every story is different, so are our campaigns.

Rural Roots PR's bespoke packages combine traditional and digital PR with visitor experience to tell your story across multiple platforms and ensure you are reaching your audience at all levels. We have developed our own approach to storytelling which has, in turn, projected us onto the national stage as an award-winning expert in our field.

Our journalism experience has given us an insight into the media industry that benefits both journalists and clients; being able to deliver a story that is targeted to a specific journalist is just as important as creating content that appeals to a specified audience. Therefore, we do a lot of research into ensuring we work with the right journalist at the right publication rather than doing a full sweep of all platforms in the hope that one will run your story.

Having also worked in the travel and tourism sector since she was 16; from cleaning bedrooms and bar work to senior management level, Megan understands that visitor experience is a vital part of any PR strategy. Ensuring your visitors have a great time both before, during and after their visit is vital and she can help you to develop a strategy that will drive footfall and build reputation.

Rock 'n' Roll Bride Rural Roots

This approach has successfully gained our clients coverage in the national press, targeted local titles and on consumer platforms including The Daily Telegraph, NFU Countryside Magazine and Rock 'n' Roll Bride.

We work as an independent press officer for your business and go out of our way to source alternative PR opportunities for our clients by working closely with journalists and answering requests for information and expertise; opening doors that would otherwise have been shut and building their reputation one step at a time.

For more information or to speak to us about our bespoke packages, please get in touch. Plus, all our PR clients are automatically included in content on The Rural Travel Guide which specifically target visitors to the British countryside.