Despite the weather this week, Spring is just around the corner and it can mean a few things (especially in the tourism industry).
1) Things are about to get busy
2) The end of the financial year is approaching
3) It’s time for a fresh start
Not only can you be thinking about physical changes to your business, such as lick of paint, but you can also look behind the scenes. I know that I have made some bad investments in services I didn’t really need in the past, so with a new financial year on the horizon, I have taken a step back.
I spent a significant amount of time last week looking at my budget and doing a bit of Spring cleaning.
What worked this year? What didn’t? What do I need to do next year to grow my business?
My biggest problem is time (or not enough of it), so I looked at ways I could invest some money to create more time for myself. I’ve hired a VA (virtual assistant) to take some of my smaller tasks off my hands and am looking to hire a copywriter to make a start on the many blogs and press releases I have saved in my drafts.
So, what could you be doing to Spring clean your business? My challenge for you this month is very simple; ask yourself what it is you need. And then do something about it.
For example, if you need more visitors then ask yourself what you could be doing to attract them - a literal Spring clean would be a great place to start.
If you need to increase bookings, could you be running a mid-week offer?
If you need time, can you be investing money elsewhere to free some up?
Now is the perfect time to be thinking about the changes you need to make to have a profitable season ahead.
I offer a full consultation service for tourism businesses so if you need a Spring clean and don’t know where to start, I’d be happy to steer you in the right direction.
Please get in touch.