Rural: Late Middle English. From Old French, or from late Latin ruralis, from rus, rur- ‘country’.
— -(Oxford Dictionaries)
 Photo: Rutland Creative

Photo: Rutland Creative

Rural Roots is based in the beautiful county of Rutland, UK, and is founded with a passion for and specialism in rural tourism and visitor experience.

Founder, Megan, has more than 10 years media experience, both as an NCTJ qualified senior journalist and CIPR accredited PR practitioner, working across the tourism sector, from castles to campsites and farm to fork.

Her hands-on campaigns are centred around growing your reputation as an expert in your field, to capture and entice your target audience across multiple platforms and ensure visitor experience is at the heart of everything you do.

Megan has worked in tourism since she was 16, is a keen traveller herself and enjoys writing about the rural tourism industry in the national and local press and through her own media platform, The Rural Travel Guide - whether it's a new campsite launch or how the British vodka industry is driving tourism to the countryside.

She wants visitors to the Great British countryside to be inspired and take great memories, stories and a few souvenirs home with them through alternative and engaging PR.

As a regional award-winning and nationally highly commended rural business, our aim is to provide SMEs with the skills they need to tell their stories, compete with changing trends and engage with tech-savvy audiences through public relations and mentorship packages that will give them as much control over their own story-telling as possible. After all, people buy from people.

Take a look at our blog for inspiration.

So, if you have a story that needs to be told while working with an agency that's down-to-earth and understands rural audiences, please get in touch or take a look at our press area for examples of our work.