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About Us



About Us

Rural: Late Middle English. From Old French, or from late Latin ruralis, from rus, rur- ‘country’.
— -(Oxford Dictionaries)
 Photo: Rutland Creative

Photo: Rutland Creative

Rural Roots is based in the beautiful county of Rutland, UK, and is founded with a passion for and specialism in rural tourism and visitor experience.

Founder, Megan, has more than 10 years media experience, both as an NCTJ qualified senior journalist and CIPR accredited PR practitioner, working across the tourism sector, from castles to campsites and farm to fork.

Her hands-on campaigns are centred around growing your reputation as an expert in your field, to capture and entice your target audience across multiple platforms and ensure visitor experience is at the heart of everything you do.

Megan has worked in tourism since she was 16, is a keen traveller herself and enjoys writing about the rural tourism industry in the national and local press and through her own media platform, The Rural Travel Guide - whether it's a new campsite launch or how the British vodka industry is driving tourism to the countryside.

She wants visitors to the Great British countryside to be inspired and take great memories, stories and a few souvenirs home with them through alternative and engaging PR.

As a regional award-winning and nationally highly commended rural business, our aim is to provide SMEs with the skills they need to tell their stories, compete with changing trends and engage with tech-savvy audiences through public relations and mentorship packages that will give them as much control over their own story-telling as possible. After all, people buy from people.

Take a look at our blog for inspiration.

So, if you have a story that needs to be told while working with an agency that's down-to-earth and understands rural audiences, please get in touch or take a look at our press area for examples of our work.

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Megan Allen's career as a journalist and PR consultant


Megan Allen's career as a journalist and PR consultant



Rural Roots Media - Founder

Megan founded Rural Roots in 2016 and it has been a roller coaster ever since. She was told at the time that it would take two years to find her feet and they were right. In 2018 Rural Roots PR rebranded to Rural Roots Media to better reflect the work we do and we're really excited about what the future may hold.

Oakham Castle - Marketing Officer

Megan joined the team at Oakham Castle as part of their three-year HLF funded restoration project. She helped to shape the marketing and PR strategy but only stayed in the role for a few months as Rural Roots grew and she made the hard decision to concentrate on it.

We're delighted to still be working with the team at Oakham Castle on a freelance basis.

Oakham Castle logo

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Sacrewell ltd-PR and Communications Manager

Megan worked at Sacrewell for four years, starting as Marketing and Comms Officer and later joining the Leadership Team as PR and Comms Manager, assisting in the development of the associated food and farming charity and Sacrewell visitor centre.

While there, we completed a £1.2m restoration project of the watermill, a complete site rebrand and almost doubled footfall.

rutland and stamford mercury-senior reporter

After moving home from London, Megan joined the team at the Rutland and Stamford Mercury, later becoming Rutland reporter for the Rutland Times and the Mercury respectively.

She qualified as a senior reporter in April 2011, completing her National Qualification in Journalism following further exams in news writing, law and interview technique and compiling an extensive portfolio of articles.



News associates-nctj journalism

Megan trained at the top journalism school in the country, News Associates in Wimbledon, completing qualifications in news writing, journalism law, local and national government, sub-editing and shorthand, for which she got 100 word per minute with 100 per cent accuracy and still uses it as a party trick...


Megan's first reporting job was at the Rutland Times as a junior where she covered Uppingham as my patch, wrote the entertainments section and had her own 'Rural Rutland' column, discussing issues facing farmers and the rural community. It was an opportunity that has influenced her career choices ever since.



university college northampton- 2:1(Hons)

Megan graduated from University College Northampton with a 2:1 (Hons) in American Studies.

As part of her degree she spent a semester in South Carolina, where she wrote articles comparing life in the UK to living in the Deep South and which would later inspire her career in travel journalism.

While there, she signed up for a new website that was being launched across universities in America. It was called Facebook....little did she know.